National Trust Employee in Tree Trunk

Between 90 and 100%
of applicants who
reached the second
stage interview came
from our target groups.

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Tina Lewis, the National Trust’s People & Legal Director, once said: “The National Trust is striving to be an employer of choice.” But if the National Trust was going to recruit for this project, we were going to have to do so differently.

One of the reasons people in the target groups were under-represented in the heritage industry was because the selection and recruitment processes created a barrier for them. Roles usually require past knowledge, experience, skills and qualifications.

In the Passport to your Future project we tried to open doors, for example by delivering a selection criteria and recruitment processes which does not create barriers.

In order to welcome those who have been faced with barriers to working in the heritage industry we needed to measure their potential and the value that the National Trust could add by giving people this opportunity.

So it wasn’t about looking at their present knowledge, experience, skills and qualifications – more looking at people’s past experience and the issues which had prevented them from excelling.

We needed a selection criteria and recruitment processes which measured where people were at and the value that the National Trust could add; how could they flourish and excel in this environment?

It was about reaching the people who usually fall through the usual means of measuring. This was a different game with, different rules.

When we set up the recruitment processes for Passport to your Future, we thought this through.

With these principles behind us, we felt we may be able to reach out and truly break down the barriers to accessibility, increase diversity and work towards our core purpose of ‘Looking after special places, forever, for everyone’.

National Trust Employees in garden

‘The desire to recruit from a
diverse pool is reflected in
every aspect of the process:
terminology, language and
tone, the focus on the benefit
the scheme will offer to
individuals and the approach
to removing barriers from the
whole process.’

Recruitment consultant

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